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December 10th
Update - Jay Navok

Caught in a web

A little over a month from now I’ll be able to count myself as a Sailor Moon fan for 10 years. As I begin to reflect on this decade, my understanding of my own fandom has begun to change. I don’t mean that I’m more of a fan or less of a fan, I mean my understanding of myself during that early time period has changed. Some things have become more clear, some things have become harder for me to understand. Why I became a fan I still comprehend, but I want to understand better the actions I took after that. For me there were two major aspects of fandom in addition to my appreciation of the show itself. One was of a more personal nature I won’t discuss here, but the other was the onset of the internet. I’ve mentioned this before but I want to look at it again.

Consider this. You become a fan of a TV series in the 80s. Transformers maybe. You like the show a lot, you buy its products, you watch it regularly. You go to the movie. But how do you interact with other fans of it? Even if newsletters or clubs do exist, how do you find out about them? While there were circles in college academic clubs, it was very difficult for the individual fan- particularly those of us who were quite young- to meet and discuss about the show. Your fandom was limited to the corporate dimension of watching and purchasing.

Then the internet comes in 1995. I, as a young teenager, can punch the name of a show I like into Webspider and find information about it I could never learn before. S and Super? What’s that? Uranus and Neptune? Now you’re just making things up! I was able to download the songs from the show before I had the CD soundtrack, engage in a growing community of other fans, laugh at amusing pages like Daniel Ashbrook's Sailor Moon Says: Your Daily Alternative (which is where I learned about SOS, as I recall), and view pictures and videos from this strange foreign language version people said was the original. Heck, I still remember one of my first posts to the SOS mailing list being something along the lines of "So this Usagi person, that's Serena?" and e-mailing Ashbrook asking why the series went back to episode one instead of continuing the four sisters arc. (I had to look up the word "syndication," which was in his reply, in the dictionary.) It's what first taught me that there's more to media than changing to the channel you want to watch each day.


The Internet is the only place where taking art someone else drew and writing "award" on it in MS Paint, the computer equivalent of crayons, is considered an honor.

Over the course of the months things changed for me from idle searching and browsing to joining the SOS mailing list when it was developed (shortly after the campaign itself started) to even participating in IRC chatrooms. While I’ve not used IRC since the late 1990s, around 96-97 I was pretty active there, particularly in a channel which some of the Looney mailinglist members frequented, #supportsailors. Meeting the people there and spending time discussing developments was a big deal, a revolution in the way you were able to appreciate media. I was even able to get a tape of episodes 197-200 (raw) just weeks after they aired; something that even now remains important to me. (Keep in mind I’d not actually seen the Stars episodes before that!) This is the internet media revolution in a nutshell, and out of the coincidence of Sailor Moon airing at the same time the internet was growing, Sailor Moon was really the first series where fans could take advantage of that. (Companies taking advantage of the net revolution didn't come around until the last few years, when they began seeing the internet as a tool to engage the fanbase and began offering previews and such for download.)

I’m not quite sure what made me plug the name of the channel into Google a few nights ago but I did so and found something interesting. This is a chatlog of a viewing of the last episode in February 1997, not of #supportsailors (it’s #sailormoon) but it is mentioned there which is why it showed up in a search.

I remember some of the screen names there, as these were people who used the same names across the Sailor Moon web spectrum. Panda is Brad Lascelle, who would relate to us lots of developments regarding the series. Interestingly enough I contacted Brad several years ago when we first began work on Warriors of Legend. He’s no longer involved in Sailor Moon in any way but it was good to speak with him again, even if he didn’t remember me. In the original conception we had of the project we were not only going to look at the reality in fantasy but also the fantasy in reality; i.e. cover the spread of the series across the globe, with a chapter on the United States; specifically the confrontation between the fans and DiC in 1996-97. Due to many shortcomings, the biggest of which is time restraints, I don't think it'll be in WoL 2. But Lascelle was very enthusiastic about the idea, offering a comment I’ll never forget on the “rollercoaster ride” of those years.

As I glanced over this log, I see only echoes of the past. Even though I knew some of these people and remember the amazing revelations of episode 200 being discussed soon after it aired, it feels less real now. A moment of Sailor Moon fandom, frozen, disconnected from those who lived it and unfamiliar to those who have come long after it.

The one thread that remains, perhaps now a part of the collective conscious of fandom, are the comments contained therein.

<^Selena> that ending sucked
<_Freefall> Kinda dissapointing
<Mako-Chan> Selena...can't help but agree with you...
<Panda> Selena: Don't tell me you were expecting something unpredictable.

Ah, cynicism and hypercriticism, the staple of Sailor Moon fandom. While I actually like the anime ending, this part reads to me like forum posts from the end of PGSM. It seems that fans change, but fandom never does.

In contrast, the internet changes quite rapidly. Some people don't seem to grasp that. Did you know that Warriors of Legend was not the first unofficial English language Sailor Moon book? No, there were others before us. Like this gem, The Unofficial Sailor Moon Internet Guide.


Guess it was never updated!

The reviews of the book on Amazon are priceless, especially the first one (click "See all 8 reviews"), which gives it 5 stars, writing, "Sailor Moon Fanatics Rejoice!" Yes, finally there is a book that lists Sailor Moon websites. I cannot fathom how I would manage to find them otherwise. God bless you Barrie Rosen.

If anyone has this travesty of tree pulp gone to waste, please let us know, I'm always up for a good laugh.

The fact of the matter is that in the late 1990s when this was published every Tom, Dick, Harry, and Jonathan Mays had a Sailor Moon website on Geocities, Tripod, or Angelfire. I remember seeing news reports commenting on how Sailor Moon was not only one of the most searched topics, but also had more websites about it than almost anything else. When we were sending manuscripts of the book to publishing companies we'd need to show that there was still a fanbase to sell it to, and wrote in the proposal, "An article in last December’s Washington Post (“We’re Playing Their Toons,” 2/06/04) noted, “On the Internet, hits for the Japanese anime character Sailor Moon totaled 3,335,000, compared with 491,000 for Mickey Mouse, according to Tokyo-based Marubeni Research Institute.”"

Odds are most of those tons of hits are leftover 1990s websites like Ashbrook's (although in all seriousness, his deserves to be archived because it is, to me, a classic part of the English language Sailor Moon experience) or Jonathan Mays' which I believe is still active because he forgot the login to the account it's on.

Those echoes of the past are still around. The internet and Sailor Moon grew up together, in the same way many of us grew up with them. To me, they are inexorably intertwined, my understanding of the series heavily influenced by the net, and my use of the net certainly influenced by Sailor Moon.

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